Share this post

🔑 Key Takeaways

  1. Composer's co-founder Ben's philosophy of creating opportunities through unique experiences and a willingness to take risks has led him to build successful products, including Composer, without traditional blue-chip credentials.
  2. Geographical location can impact the success of a business or venture fund, but with innovative tools like Composer's automated trading platform, investors can access top hedge fund strategies regardless of location.
  3. Composer's comprehensive integration of data, trading, and clearing parts in the value chain enables faster execution of trades and commission-free trading, backed by APIs from various sources, making brokerage platforms more accessible.
  4. Composer is a user-friendly tool, inspired by popular website design platforms, aiming to bridge the gap in providing modern automation services accessible to both technical and non-technical traders. The market potential for this innovative tool is huge and growing exponentially.
  5. The GameStop frenzy highlighted the sophisticated knowledge of retail traders who are changing the finance landscape. Increased trading on platforms like Robinhood and leveraging, while reducing transaction costs, may also create skewed incentives.
  6. Payment for order flow can provide commission-free trading and lower costs, but can complicate the market by creating dark pools. Understanding data science and user needs is crucial for successful product creation.
  7. Creating a successful startup requires breaking down abstract problems, using guiding principles and design principles to build a product that is gorgeous, accurate, and fast. Conviction, values, and guiding principles must also be applied to succeed.
  8. Designing a successful product requires a balance of flexibility and usability, backed by cognitive science. It takes effort to build a category-creating product with accurate data and backtesting simulation, followed by validation and opinionated design to steer users towards the best usage.
  9. Incorporating data analysis and highly analytical methods such as Moneyball hiring can greatly improve decision-making. Utilizing synchronous communication, like Slack huddles, is crucial to maintain clear communication and build trust in remote work environments.
  10. By combining secret innovation on both the product and distribution sides with support from thought leaders and a focus on creating valuable content, Composer is revolutionizing the world of trading strategy creation and distribution for users.
  11. Creating a successful startup involves finding a balance between product and distribution. Learning marketing and distribution strategies is crucial for success and platforms like Composer provide a composable approach to investment management.

📝 Podcast Summary

The Fascinating Origin Story of Composer, A No-Code Tool for Private Investors.

Composer is a no-code tool for private investors to create hedge fund-like strategies. The origin story of how it came into being was fascinating to learn, and the interview covered a lot of interesting topics, including the evolution of the WallStreetBets community, market-making, and dark pools. The LP show also discussed the benefits of Tegus, a platform that sends a daily interview digest with access to an unbelievable wealth of information. In addition, Ben had an interesting philosophy on how to run a company and build products. Despite not having super polished blue-chip credentials, Ben has done a lot of wacky things and used opportunities like pitching a VC fund in the Philippines to get his foot in the door and eventually co-found Composer, the first Not Boring portfolio company.

Location Matters: How Kickstart Ventures Overcame Geographical Challenges to Become a Leading VC Fund

Geographical location affects the valuations, salaries, and costs of raising funds. Kickstart Ventures, a VC fund managed by an impressive CEO Minette, started from a small fund and is now one of the biggest venture funds in Asia. Composer is an automated trading platform that simplifies the strategy creation process, breaking it into building blocks that can be combined using their no-code visual editor. A strategy can be as simple as rebalancing a portfolio, and Composer's automation executes trades based on that strategy's logic. Composer makes it easy to access the kinds of strategies used by top hedge funds like stocks or ETFs, enabling investors to build a portfolio of systematic trading strategies.

Composer - Empowering Users with Seamless Trading Experience

Composer is a relatively new investment platform that focuses on providing users with a better experience. The platform integrates the different parts of the trading process to offer a seamless user experience. Composer is less concerned with integrating a productivity tool on top of places where users already custody their money, unlike some of their competitors. Instead, they aim for more control over the process, which allows for faster execution of trades. By breaking down their value chain into data, trading, and clearing, they were able to utilize APIs from different sources, including Alpaca, to build their platform and offer commission-free trading. Composer was able to build their platform quickly and with relatively little capital due to the evolving ecosystem that is making brokerage platforms more accessible.

Introducing Composer - An Accessible Tool for Automated Trading Systems

There is a gap in providing a well-designed, modern, consumer-grade UX for automated trading systems that is accessible to both technical and non-technical individuals. The current options are either proprietary, legacy, janky, or involve cobbled-together Excel spreadsheets and Python or R scripts. Composer aims to fill this gap by providing a tool inspired by Webflow, Figma, and Squarespace that allows anyone to automate trading without having to deal with the laborious and not intellectually stimulating dev work involved in setting up automated trading systems. The market for such a tool is vast and growing, and the exponential slope of communities interested in systematic trading, as evidenced by subreddits such as algotrading and WallStreetBets, indicates the potential for a huge audience.

The 'WallStreetBetsification of finance' and its impact on trading activity and incentives

The GameStop situation exposed a more sophisticated segment than Wall Street gives credit for, as seen by WallStreetBets forum members who were using complex language while discussing the Greeks. Many of them were smarter than the market makers who had an imbalanced order flow. This phenomenon has led to a 'WallStreetBetsification of finance' with more people trading on platforms such as Robinhood and beginning to use leverage. As a result, a lot of trading activity happens now off the exchanges, as apps sell retail order flow to market-making hedge funds who can offer narrower spreads. This has reduced transaction costs for consumers but can lead to skewed incentives.

Payment for Order Flow Revenue Model: Benefits and Concerns.

Payment for order flow (POOF) revenue model can offer commission-free trading to customers and lower costs if not used by high-frequency traders. It is not necessarily bad for customers as it is a market-neutral business model and does not affect retail investors' trades. However, it can complicate the market by causing dark pools that exchange data cannot detect, making it challenging to get a full understanding of order flow. This business model can lead to narrowed spreads if centralized, but it requires a product approach rather than optimization. Understanding data science and being empathetic towards the users' problems are essential for creating successful products.

The Importance of Guiding Principles in Creating a Successful Startup

Creating a startup is a very abstract problem that requires divergent thinking in the beginning. It involves breaking down a high-level problem statement into low-level abstraction to build a product. Despite having systems and processes, the distribution of startup outcomes has been stable, with 90% of ideas failing at an early stage. To overcome this problem, startups need guiding principles and evergreen attributes such as being gorgeous, accurate, and fast. Design principles and usability should also guide the creation of a product, even if it serves a technical audience. The main difference between top and third-tier VCs is the payoff function. Finally, startups need to have conviction, values, and guiding principles to succeed.

Balancing Flexibility and Usability in Product Design.

To create a successful product, balancing flexibility with usability is crucial. Excel's popularity lies in its ability to provide total flexibility while also being extremely usable, a rarity in software design. Creating such a product requires a focus on cognitive science to ensure it is understandable. Building an initial foundation for a category-creating product takes time and effort, involving mockups, prototypes, user research, and qualitative interviews. Backtesting is an essential feature for trading strategy tools, but it is a difficult and computationally intense task. RenTech's success is attributed to their accurate data and backtesting simulation, predicting that the future is like the past. It's essential to validate that a product makes sense before shipping it, and creating an opinionated design that steers users towards using it in the best way possible.

The Importance of Backtesting, Moneyball Hiring, and Communication in Remote Work

Implementing backtesting and data-driven decision making can greatly benefit a company's success. It is important to track and analyze data to improve decision-making processes. Moneyball hiring, which uses highly analytical methods, can greatly benefit the hiring process of a company. Being fully remote can have its downsides, but utilizing synchronous communication, such as Slack huddles, can help mitigate issues. Async communication can be detrimental to a consumer product company, as synchronous communication is necessary to build trust and maintain clear communication. Acknowledging the negative aspects of a remote work environment can help mitigate issues and improve productivity.

Composer's Content-Driven Strategy and the Role of Thought Leadership in Empowering Users to Create Winning Trading Strategies

Composer is a product that empowers users to create their own trading strategies, and has garnered a lot of interest due to their content-driven distribution strategy and the support of thought leaders like Packy McCormick. The interdisciplinary team at Composer is extending its original vision in exciting new ways, thanks to the power of collective brain trust that comes from cross-pollinating ideas. Composer's success underscores the importance of having both a secret innovation on the product and distribution sides, and the value of leveraging thought leadership to build a fan base. As such, Composer sees its strategies as content that can be shared with others, and has recruited a full-time writer to help with this effort.

The Importance of Marketing and Distribution in Startup Success

Success in startup requires a balance of product and distribution. Perfect product-market fit spread virally is not something that can be counted on scientifically while crafting a startup. All classic examples like Facebook, Airbnb, and Google did aggressive tactics for distribution. Everyone needs to learn marketing and distribution for startup success. Composer was designed from the beginning with the guiding principle of composable strategies. It allows treating a basket of assets as an individual stock and also composing strategies into a Russian doll structure. Serious investors who want to earn better risk-adjusted returns and want to get rid of their messy Excel sheets should try out Composer at www.composer.trade